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Jul13

Marketing Opportunity: TNT’s ‘Perception’ Brings In Big Viewership

Eric McCormack and team of 'Perception' (TNT)

Eric McCormack and team of ‘Perception’ (TNT)

We are always happy to praise success here at Ian media marketing. Here is one. Emmy-winner Eric McCormack is back on TV in Perception on TNT. He plays a brilliant, very eccentric neuroscientist who also is a consultant with the FBI on their toughest cases. Get this! The drama pulled in a solid 5.60 million viewers for its first episode. Yes, TNT is on fire, which means your big corporate or local advertising dollars should go there – you too small business owners in Los Angeles. You can advertise on TNT as well.
Mr. McCormack is currently busy on Broadway in Gore Vidal’s The Best Man, But this Daniel Pierce character he portrays on TNT is quite a change from his immensely popular Will Truman role, from the TV sitcom Will & Grace.
Even though Perception is a procedural in the classic mode, “procedure is the last thing that Daniel is going to follow. He’s probably going to screw procedure up, more than anything,” McCormack says. “He’s not there to look at forensics or have anything to do with guns, and he doesn’t bust anybody. He’s simply looking at it from the point of view of a puzzle and, inevitably, because of his expertise, that creates some great twists and turns in this show.”
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