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On March 9 and 10 , 2018, Armenian, Spanish musician and singer Vigen Hovsepyan made his Los Angeles Debut treating fans to his unique blend of folkloric Armenian and popular Spanish songs, at Stars on Brand, in Glendale, California.

Vigen Hovsepyan performing live during his Los Angeles debut concert, presented by L.A. Concert Group.

Backed by his soulful voice, and a Flamenco treatment of songs, the audience was introduced to a unique fusion of old world sounds, recent, popular hits. The blending of the East and West, both rich with cultures, art, and history have proven to be a successful formula for Hovsepyan, especially when the audience stays up on their feet, dancing to every other song, no matter in Spanish or in Armenian. Together, with his crafty band mates, the young performer made a lasting impression on Angelenoes attending his debut concert. Produced by LA. Concert Group, the event was sold out success, both nights.

Armenian, Spanish musician Vigen Hovsepyan brings his fusion of old world sounds, and modern pop to Los Angeles for a debut concert.

Vigen Hovsepyan and his band demonstrate a lively combination of sounds and impressive musicianship during two sold out performances in Los Angeles.

Ian Media was tasked with the video production of this memorable concert.

Born in Armenia, and raised in Spain, Hovsepyan has been trying to pay attention to both “homes,” splitting his time between Yerevan, and Barcelona the two locations that seem to feed and satisfy his artistic sensibilities. However, to release his debut album Echoes, he chose to record a selection of old (some forgotten) Armenian songs, a decision that surprised his record producers. By breathing new life into these songs Hovsepyan’s goal is to re-introduce a new generation to the rich catalog of Armenian songs while doing his part in preserving them.
As for his live shows, think Flamenco style, high-energy tunes with pop influences – Latin Jazz, a little Gypsy Kings, mixed in with Doobie Brothers, and musicianship.

Armenian singer, musician Vigen Hovsepyan

In fact Hovsepyan perform songs by Gypsy Kings, Ricky Martin and other European chart-toppers like singer-songwriter Jean-Jacques Goldman’s classic Aïcha, made famous by Cheb Khaled.

What makes Hovsepyan stand out is his effortless performance as a self-taught multi-instrumentalist, manning the acoustic guitar, the duduk (Armenian double-reed wind instrument made of apricot wood) or the Conga drums. Add to them his voice, heart-rending during ballads and then vibrant and lively as he breaks into up tempo numbers, and you have an audience-pleasing formula for success.
The only step the public must take is to attend a Vigen Hovsepyan concert. The rest will become a memorable night for most music lovers exposed to this experience.

At Ian Media our videography team was happy to have been a part of this magical event and shooting this concert became one of the top highlights of our year.

Vigen Hovsepyan’s debut album Echoes: Revived Armenia Folk Songs is available now.