Cable Advertising on Bravo

BRAVO TV: From hot cuisine to haute couture — Bravo delivers the best in food, fashion, beauty, design and pop culture to the most engaged, upscale and educated audience in cable. Introducing breakout stars and critically acclaimed original series than any other network on cable, Bravo TV shows are: Top Chef, Kathy Griffin: My Life on the D-List, Million Dollar Listing, The Millionaire Matchmaker, and the top water cooler topic of conversation that are The Real Housewives of New York City, The Real Housewives of Orange County, and The Real Housewives of Atlanta.

Base Demographics:

Persons: 18-49; Persons: 25-54; Women: 18-49; Women: 25-54; Men: 18-49; Men: 25-54;

Source: CAB – CableTelevision Advertising Bureau

Cable Advertising on TNT

Turner Network Television (TNT) is an American basic cable and satellite television network that is owned by the Turner Broadcasting System subsidiary of Time Warner. Programming consists of television series and feature films, with a focus on dramatic programming, along with some professional sporting events such as NBA basketball games.

As of August 2013, approximately 98,139,000 American households (85.94% of cable, satellite and telco customers) receive TNT.

TNT shows include: Boston’s Finest, Cold Justice, Dallas, Falling Skies, Franklin & Bash, Marshal Law: Texas, Mob City, Perception, and Rizzoli & Isles, to name a few.

Base Demographics:

Adults: 18-34; Adults: 18-49; Adults: 25-54; Women: 18-34; Women: 18-49; Women: 25-54; Men: 18-34; Men: 18-49; Men: 25-54

Source:  CAB – Cable Television Advertising Bureau

Cable Advertising on E!

E! Entertainment Television: is an American basic cable and satellite television channel that is owned by the NBC Universal Cable division of NBC Universal. It features entertainment-related programming, reality shows, feature films and pop culture specials. As of August 2013, E! has an audience reach of approximately 96,472,000 American households (84.48% of households). The channel is also available in Canada, which broadcasts original programming at the same as the United States and localized versions across Europe, Asia and Australia. Popular shows include: Keeping Up with the Kardashians, E News Live, Shahs of Sunset, Fashion Police, Chelsea Lately, and The Soup, to name a few.

Base Demographics:

Adults: 18-34; Adults: 18-49; Adults: 25-54; Women: 18-34; Women: 18-49; Women: 25-54; Men: 18-34; Men: 18-49; Men: 25-54;

Source: CAB – Cable Television Advertising Bureau

Cable Advertising on MTV

MTV Networks:  the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile.

MTV’s sibling networks are MTV2 and mtv,  each delivering unparalleled customized content for young males, music fans and college students, accompanied by its online hub MTV.com becoming the destination for music, news and pop culture. MTV is a unit of Viacom Inc., one of the world’s leading creators of programming and content across all media platforms.

Famous MTV shows include: Teen Wolf, True Life, The Real World, Teen Mom, Awkward, Jersey Shore, The VMAs, and the MTV Movie Awards, to name a few.

Base Demographics:

Persons: 18-24; Persons: 18-34; Women: 18-24; Women: 18-34; Men: 18-24; Men: 18-34; Kids: 12-17

Source: CAB – Cable Television Advertising Bureau

Cable Advertising on MSNBC

MSNBC: launched in July 1996, MSNBC is the place for the progressive insight, political commentary and perspective on the issues facing America today. The popular cable TV network offers live, world-class reporting and analysis, award-winning documentary programming, and more. Beginning in 2013 msnbc.com became the new official website for the channel. With award-winning journalism and trusted sources, msnbc digital delivers diverse and compelling content designed to invite consumers into the conversation. The Rachel Maddow Show, Hardball with Chris Matthews, All In with Chris Hayes, and Morning Joe with Joe Scarborough are a few of the original shows airing on MSNBC.

Estimated Network Viewers:

95.5 million (Dec 2012)

Base Demographics:

Persons: 25-54; Women: 25-54; Men: 25-54

Source: CAB – Cable Television Advertising Bureau

Cable Advertising on MSNBC

ESPN: originally an abbreviation for Entertainment and Sports Programming Network, ESPN is a U.S.-based global cable and satellite television channel, that is owned as a joint venture between The Walt Disney Company (which operates the network, through its 80% ownership interest) and Hearst Corporation (which holds a 20% interest). ESPN covers all sports-related topics with live and recorded telecasts, talk shows, and other original programming.

Headquartered at Bristol, Connecticut, its main location of broadcasting, the network also operates offices in Miami; New York City; Seattle; Charlotte; and Los Angeles.

Audience: as of August 2013, approximately 97,736,000 American households (85.58% of cable, satellite & telco customers) receive ESPN

ESPN2: initially branded as the destination for younger sports fans, the direction changed by the late 1990s, as the channel soon became the second outlet for ESPN’s mainstream sports coverage.

Audience for ESPN2: as of August 2013, approximately 97,717,000 American households (85.57% of households with television) receive ESPN2.

ESPN’s sister channel(s) are: 

ESPN2, ESPN3, ESPN Films, ESPNews, ESPNU, ESPN Brasil, ESPN Classic, ESPN Deportes. ESPN Plus, ESPN on ABC, Longhorn Network, SEC Network

Base Demographics (ESPN):

Adults: 18-49; Adults: 25-54; Men: 12-17; Men: 18-34; Men: 18-49; Men: 25-54; Men: 35-54;

Base Demographics (ESPN2): same as ESPN

Source: CAB – Cable Television Advertising Bureau