Archive for the Uncategorized Category
This month at Ian Media, we are proud to acknowledge an important and promising organization that has become the talk of Los Angeles, and more specifically its designated hometown of Glendale, California. The city will soon welcome a valuable and timely cultural complex that can become an inspiring beacon of diversity, tolerance and pride.
The Armenian American Museum is becoming a reality and it needs your support. A telethon is scheduled to broadcast live to raise awareness and do fundraising for this historic building.
Armenian American Museum Finds a Home in Glendale, California
TV commercials announcing the museum’s inaugural telethon started airing in late January 2019 on Cable TV channels in Glendale and Burbank, with digital video ads primarily supporting the campaign. At Ian Media, we are happy to have played our little role in researching and launching the short TV and digital marketing run for this exciting event.
The Armenian American (a non-profit organization) promises to be the first world-class cultural and educational center of its kind in North America. It will be a place for millions of Armenian Americans to connect with their culture, the rich history of Armenia and their ancestors. For other nationalities it will be a wondrous place to visit and discover cross-cultural connections that shapes the multicultural tapestry of America.
The museum will promote and educate attendees about America’s ethnic and cultural diversity by sharing the Armenian American experience. Serving as a cultural campus, its mission is to enrich the community and to empower individuals to embrace cultural diversity and speak out against injustice and prejudice.
The physical location of the Armenian American Museum
The museum will be built in the heart of Glendale a city holding over 65,000 Armenian homes are (according to census, year 2000) and one of the most vibrant, affluent cities in the Los Angeles county. The building will be erected on East Colorado Street, a few steps away from Brand Boulevard where the world famous Americana shopping center is located.
The Armenian American Museum telethon will take place on Sunday, February 17, 2019 on ARTN, USArmenia, KVMD TV networks, locally and internationally (check your listings and providers for more information). It will also stream on Facebook Live, YouTube Live, worldwide.
The rich and complicated history and culture of Armenians has been the focus of many scholars and historians. In recent years a few major motion pictures such as 1915 released in 2015, directed by Garen Hovannisian and Alec Mouhibian, The Promise, a 2016 feature film by director Terry George (In the Name of the Father, Hotel Rwanda) and Intent to Destroy, the 2017 documentary film by Joe Berlinger (Paradise Lost, 1,2,3, and Metallica: Some Kind of Monster) have focused on the Armenian genocide.
The Armenian American Museum will serve as a daily reminder of injustice, resilience and hope while celebrating the humanity in all of us.
Ian Media representatives worked effortlessly to plan the TV and online digital campaign to promote the museum’s upcoming telethon utilizing the new digital platform at Spectrum Reach and the power of popular TV news networks such as CNN, Fox News, MSNBC in addition to Hallmark channel, Food Network and the History channel.
Tune in to watch the Armenian American Museum Telethon on February 17 at 4:00 PM (PT) and be a part of history.
Click here to watch an animated video tour of the building.
Here is to the American Armenian Museum the newest gem soon to shine in the Jewel City, Glendale.
Iranian-American pop duo Andy and Kouros brought the house down on Saturday night, August 27, 2016, as they reunited with fans, and eachother to perform some of their biggest hits at the iconic Hollywood Palladium in Los Angeles, California. The venue is quite significant since it was where the two of them launched one of their biggest selling albums “Balla,” 25 years ago and the success of the album in combination to the one prior, and the one after, sent this musical undertaking into the stratosphere of success.
As a multi-media producer and content creator here at Ian Media, I had the privilege of observing this journey both in person and from afar. What Andy & Kouros attempted became the foundation for other Persian acts who took a few pages from this playbook to nurture their own career.
Since the mid 1980s, Andy (full name Andranik Madadian, an Iranian with Armenian heritage) and Kouros (full name Kouros Shahmiri) have managed to establish a bankable brand and stay on top of the food chain that is the “Iranian music in exile.” Each of them has navigated successful solo careers through rough waters. Singing songs, mainly in their native tongue, and doing it outside Iran, in America, was an uncharted territory from day one. This seemingly impossible task was mainly the result of the 1978 Islamic Revolution in Iran, when hardliners came down against the exhibition of many art forms, including music and cinema, especially if that art form channeled the tiniest of Western influences. During this time, many Iranian singers, songwriters, actors, filmmakers, and other artists and intellectuals were among a horde of Iranians who left their birthplace for good, in hopes of beginning a new life in countries like the United States, which believed in freedom and equality for all mankind.
It was in America, an unfamiliar and perhaps unreasonable atmosphere where Andy & Kouros formed and promoted their band, and became the voice of a generation which found itself in the middle of a culture shock, and not yet assimilated into their new home or its surroundings.
The marketing and branding of Andy & Kouros: utilizing techniques from the Golden Era of Hollywood
In the 50’s and the 60’s many American bands and TV stars were given a mini-van, a map and a list of dates and places to visit to promote their upcoming projects and their names. The marketing strategy of Andy & Kouros is quite a similar story, minus the financial or team support from any established industry. Translation: they did most of the legwork themselves.
Recommendation: Read Hello Darlin’ Tall (and Absolutely True) Tales About My Life by actor Larry Hagman, and you will get an idea about stardom and self-promotion in the 60s Hollywood.
To achieve success and name recognition, Andy & Kouros relied on building relationships, winning fans and critics over, song by song, and doing it in person, with live performances of all sorts, and eye-contact with as many people as possible – not a task for today’s lazy celebrities who often make the mistake of doing it all on social media and forget about the most important connection of all; the human kind.
In the era of no cell phones, no social media, and no proven tactics to promote their special genre of music, Andy and Kouros did it by hitting the road, appearing in person and in real time. On the way, they spoke to every small town reporter, Cable TV producer serving the Iranian and international communities and any national TV news or publication that took interest in their music.
The fan base grew with the Iranian duo, as they all shared cultural and political experiences, and marked milestones. Live concerts were held in sync with Iranian and American celebrations and national holidays. Both singers sang songs in English and in Andy’s case, Armenian too. The unique bond formed through the thick-and-thin times in exile, benefited the musicians. They filled the gap, warmed hearts and cheered up many in need of that special something reminding them of the old country.
However, there was hardly anything old about their music. While re-booting “Niloufar,” an Iranian classic, in 1988, the two updated it with the latest bells and whistles and daringly cast a very American video vixen as the focal point of the video (directed by Alireza Amirghassemi). See the original 1980s music video below.
Nurturing a career, spanning 30 years, outside the native region is an accomplishment unlike many. Andy & Kouros did it outside Iran, without ever having the permission to perform in Iran, a wish they hold alive in their hearts like a burning fire and have done it with the support of loyal fans, local promoters and media personalities who believed in them and this unique and exciting experiment.
The reunion concert at the Palladium featured the two stars performing solo shows, with special guests, including Latoya Jackson performing a duet with Andy, in Farsi, and American singer, songwriter Shani Rigsbee who is also Andy’s wife. The finale brought the famous duo back on stage, like the ‘ol days, going thru a hit list of memorable songs they have made famous.
At Ian Media, we were thrilled to take the journey down memory lane and be back at the Hollywood Palladium where these two beloved artists took flight.
In June, Chico & the Gypsies rocked L.A. and at Ian Media, we were happy to receive the call to help with the TV marketing of this exciting, one-of-a-kind concert finally making their way to satisfy fans on the west coast.
Chico & the Gypsies the French musical sensation famous for their effortless mixing of rumba catalana, flamenco, and Latin pop, and rock tunes were making their American (and in our case, Los Angeles debut).
Led by Chico Bouchikhi, one of the founders of the Gipsy Kings, this new energetic big band of masterful players were formed in 1992, and they cemented their place in the music world as Chico and the Gypsies.
Thanks to L.A. Concert Group, music lovers, and fans of the group were treated to an evening of authentic Rumba, Gypsy Flamenco mixed with Latin Pop favorites as Chico and band took the stage on Sunday, June 25, 2016, under the stars, at the Starlight Bowl in Burbank, California.
The night of the event was nothing short of magic with everyone up on their feet, dancing and cheering. Fans danced the night away. And in front of the stage, at the Starlight Bowl, there was an open area for doing just that. A great idea by the organizers to allow fans to get closer to the stars and have the space to dance and party.
Our mission at Ian Media was to help sell tickets for the concert by getting the attention of the Spanish speaking Cable TV viewers in Southern California. Of course once we realized which concert we are preparing a TV campaign for, our job became easier and exciting. Chico & the Gypsies! Done!
Can you imagine the powerful, high-energy sound produced live, by such top musicians? Guitar and vocal harmonies created by this amazing band are the stuff of legends.
18 musicians took the stage for what Chico called a “Gypsy party” performing big hits from the Gypsy Kings days and their own hit songs: Baila Me, Bamboleo, Andalusia, Historia de un Amor, Volare, Djobi Djora, Ben Ben Maria, La Bohemia, , Pharaon, Don’t Let Me Be Misunderstood, Ya Rayah to name a few.
Language barriers were irrelevant. Music was what pierces through the hearts of these fans and made fans out of new disciples. The night’s music truly touched the soul.
Another group of talented musicians who caught the eyes and ears of the attendees was the California based Vahagni, a genre bending acoustic ensemble, with a sophisticated, jazz infused, flamenco sound (or is it the other way around?), peppered with other influences from what we simply know as world music. The band’s complex yet soulful sounds made an impression on the spectators, prompting visits to the table where CDs of the band were being sold.
We thank L.A. Concert Group for calling on us to do our small share in promoting the event and loved seeing these legendary artists perform such amazing songs.
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