This month, a brand new network focusing on local news in Southern California made its debut on Spectrum’s cable channel line up. The new hyper-local news operation airs in West-LA, East LA, San Fernando Valley, and Ventura and Orange County.
Five veteran news journalists top the lineup of news and original programming that made its debut in November 2018, in Southern California. Operated by Spectrum Networks it promises to bring the stories that are of interest and importance to Spectrum viewers across the Southern California cable landscape.
On weekdays from 5 to 9 AM, “The Beat on 1,” (channel 1 on all Spectrum cable boxes) a new morning newscast that will deliver a mix of hyper-local stories and news content. The morning team will feature veteran anchors Giselle Fernandez and Lisa McRee, award-winning political journalist Alex Cohen, as well as Southern California native and television host Melvin Robert. Seasoned weather forecaster, Robert Santos, will deliver up-to-the-minute weather reports specific to local communities.
Local marketing and sponsorship opportunities are available on Spectrum News’ LA News 1 cable network.
In Focus California, hosted by Renee Eng is an original programming in form of a series focusing on the issues and communities of Southern California.
In Focus California: So Cal airs Sundays at 9 am and In Focus California: In Your Community airs Sundays at 9:30 AM. Both shows can be viewed on Spectrum News 1 SoCal channel 1.
Renee tackles the serious and timely topics in our cities. From poverty, caring for our veterans, PTSD, the progress and problems of public transportation, higher education, to the impact and contribution of minorities shaping our communities and more.
Former ABC News and Good Morning America host, Lisa McRee host can be seen delivering the nightly news, and Melvin Robert will host a weekly art-and-culture show called The SoCal Scene.
Politics will also have a place on the network as Alex Cohen hosts Inside the Issues.
Also featured in the weekly line up is L.A. Stories, the documentary-style show hosted by Giselle Fernandez digging deep into current newsmakers with exclusive one-on-one interviews.
Local advertising and sponsorship opportunities are available for local business owners. At Ian Media, we can produce the promotional video and graphics, and plan the TV campaign and book the airtime for your business and brand.
See Spectrum News’ journalists and correspondents here.
Below, watch the promo video on Spectrum News Network’s approach to local news and programming.