Cable Advertising on MSNBC
ESPN: originally an abbreviation for Entertainment and Sports Programming Network, ESPN is a U.S.-based global cable and satellite television channel, that is owned as a joint venture between The Walt Disney Company (which operates the network, through its 80% ownership interest) and Hearst Corporation (which holds a 20% interest). ESPN covers all sports-related topics with live and recorded telecasts, talk shows, and other original programming.
Headquartered at Bristol, Connecticut, its main location of broadcasting, the network also operates offices in Miami; New York City; Seattle; Charlotte; and Los Angeles.
Audience: as of August 2013, approximately 97,736,000 American households (85.58% of cable, satellite & telco customers) receive ESPN
ESPN2: initially branded as the destination for younger sports fans, the direction changed by the late 1990s, as the channel soon became the second outlet for ESPN’s mainstream sports coverage.
Audience for ESPN2: as of August 2013, approximately 97,717,000 American households (85.57% of households with television) receive ESPN2.
ESPN’s sister channel(s) are:
ESPN2, ESPN3, ESPN Films, ESPNews, ESPNU, ESPN Brasil, ESPN Classic, ESPN Deportes. ESPN Plus, ESPN on ABC, Longhorn Network, SEC Network
Base Demographics (ESPN):
Adults: 18-49; Adults: 25-54; Men: 12-17; Men: 18-34; Men: 18-49; Men: 25-54; Men: 35-54;
Base Demographics (ESPN2): same as ESPN
Source: CAB – Cable Television Advertising Bureau