We are always happy to praise success here at Ian media marketing. Here is one. Emmy-winner Eric McCormack is back on TV in Perception on TNT. He plays a brilliant, very eccentric neuroscientist who also is a consultant with the FBI on their toughest cases. Get this! The drama pulled in a solid 5.60 million viewers for its first episode. Yes, TNT is on fire, which means your big corporate or local advertising dollars should go there – you too small business owners in Los Angeles. You can advertise on TNT as well.
Mr. McCormack is currently busy on Broadway in Gore Vidal’s The Best Man, But this Daniel Pierce character he portrays on TNT is quite a change from his immensely popular Will Truman role, from the TV sitcom Will & Grace.
Even though Perception is a procedural in the classic mode, “procedure is the last thing that Daniel is going to follow. He’s probably going to screw procedure up, more than anything,” McCormack says. “He’s not there to look at forensics or have anything to do with guns, and he doesn’t bust anybody. He’s simply looking at it from the point of view of a puzzle and, inevitably, because of his expertise, that creates some great twists and turns in this show.”
Joining McCormack on this new series is Rachael Leigh Cook (She’s All That), who is excited by the opportunities available at TNT, known for advertiser-friendly, female-led procedurals like The Closer and Rizzoli & Isles. The actress explains: “I love them as a network because they give fantastic roles to women. I like their shows because they’re smart. What drew me to this show were the characters. The crime solving is a product of their jobs, obviously, but their jobs don’t define them as people.”
Cook expanding on the show says: “What I love about this show is that you can accidentally learn something without feeling like you’re having facts shoved down your throat. And, the stakes are in the right place. You can go to sleep after watching an episode of this show. It’s not going to keep you up at night.”
Even in local advertising market Cable TV advertising during such shows can bring success to your small business in Orange County, Los Angeles, Riverside and other areas.
Rethink your marketing strategy Southern California.
The folks at TNT definitely know what they are doing. Bringing back popular actors and TV shows from the past like Dallas series starring familiar, friendly faces. The network hit ratings gold with its Dallas reboot, packed with its original superstars and the new blood of young talent, or shall we say a good amount of eye candy. The new show Perception can be the next big thing for the network. Where do you spend your advertising dollars?
CLICK HERE for the official TNT page for ‘Perception’
CLICK HERE to read McCormack’s interview with Collider