On March 9 and 10 , 2018, Armenian, Spanish musician and singer Vigen Hovsepyan made his Los Angeles Debut treating fans to his unique blend of folkloric Armenian and popular Spanish songs, at Stars on Brand, in Glendale, California.
Backed by his soulful voice, and a Flamenco treatment of songs, the audience was introduced to a unique fusion of old world sounds, recent, popular hits. The blending of the East and West, both rich with cultures, art, and history have proven to be a successful formula for Hovsepyan, especially when the audience stays up on their feet, dancing to every other song, no matter in Spanish or in Armenian. Together, with his crafty band mates, the young performer made a lasting impression on Angelenoes attending his debut concert. Produced by LA. Concert Group, the event was sold out success, both nights.
Armenian, Spanish musician Vigen Hovsepyan brings his fusion of old world sounds, and modern pop to Los Angeles for a debut concert.
Ian Media was tasked with the video production of this memorable concert.
Born in Armenia, and raised in Spain, Hovsepyan has been trying to pay attention to both “homes,” splitting his time between Yerevan, and Barcelona the two locations that seem to feed and satisfy his artistic sensibilities. However, to release his debut album Echoes, he chose to record a selection of old (some forgotten) Armenian songs, a decision that surprised his record producers. By breathing new life into these songs Hovsepyan’s goal is to re-introduce a new generation to the rich catalog of Armenian songs while doing his part in preserving them.
As for his live shows, think Flamenco style, high-energy tunes with pop influences – Latin Jazz, a little Gypsy Kings, mixed in with Doobie Brothers, and musicianship.
In fact Hovsepyan perform songs by Gypsy Kings, Ricky Martin and other European chart-toppers like singer-songwriter Jean-Jacques Goldman’s classic Aïcha, made famous by Cheb Khaled.
What makes Hovsepyan stand out is his effortless performance as a self-taught multi-instrumentalist, manning the acoustic guitar, the duduk (Armenian double-reed wind instrument made of apricot wood) or the Conga drums. Add to them his voice, heart-rending during ballads and then vibrant and lively as he breaks into up tempo numbers, and you have an audience-pleasing formula for success.
The only step the public must take is to attend a Vigen Hovsepyan concert. The rest will become a memorable night for most music lovers exposed to this experience.
At Ian Media our videography team was happy to have been a part of this magical event and shooting this concert became one of the top highlights of our year.
Vigen Hovsepyan’s debut album Echoes: Revived Armenia Folk Songs is available now.
Forever young fans of Euro-pop, 80’s music masters, Alphaville, unite!
The German synthpop and new wave band which rocketed to popularity in the 1980s will make its Los Angeles concert debut this month of August, 2017 thanks to our friends at L.A. Concert Group, responsible for bringing the international music sensation to our sunny and exciting city.
At Ian Media marketing our team was asked to help launch a regional Cable TV advertising campaign announcing this special concert event in Southern California. The 30-seconds TV commercial aired on powerful networks such as: E!, AMC, Comedy Central, CNN, Fox News, and FX .
The Origins of Alphaville, the European hit making group behind hit singles “Big in Japan,” Forever Young.”
The founding members of the band were lead singer Marian Gold, Bernhard Lloyd, and Frank Mertens.
Alphaville formed in early 1982, in Münster, Germany when Marian Gold and Bernhard Lloyd met at the music project Nelson Community. Months later, Frank Mertens joined the project. Together, the three wrote the monster-hit “Forever Young” which until this day plays on AC and pop radio worldwide, and has been covered by numerous rock and pop stars like Tiffany, The Killers, in addition to up-and-coming musicians on YouTube.
In 1984, the group released their debut single, “Big in Japan”, which Gold wrote in 1979 after hearing the music of Holly Johnson’s band Big in Japan. The song was another huge hit for Alphaville, promising music coming from a band with strong lyrics, memorable riffs and its own sophisticated stamp.
Following their success with more hit singles like “Sounds Like a Melody,” Jet Set,” Dance with Me” cemented the band’s place in music history, with a lasting effect on generations long after the original release of each song.
The latest Alphaville album, Strange Attractor, was released on April 7, 2017. The band has been touring extensively since their 1980s beginning. These days, fans in United States are particularly happy hearing about the band’s recent concert dates in selected cities across the country.
Marian Gold (Alphaville) and Band Come to Los Angeles for a Special Concert Event
With the help of L.A. Concert Group fans in Los Angeles area will finally see their beloved Alphaville live. Diehard fans and lovers of 80s synth-pop will witness frontman Marian Gold take the stage, on August 12, 2017, under the stars, at the beautiful Starlight Bowl amphitheater in Burbank, CA. See the TV commercial below.
Don’t miss your chance to experience an amazing night of music while sharing old memories and forming new ones with an army of loyal fans.
Trivia: Did you know that the band was at first named FOREVER YOUNG before changing its name to ALPHAVILLE?
About Ian Media: Based in Southern California, in Glendale, our team prides itself on planning and launching countless TV and social media marketing campaigns for a variety of domestic and national clients. Through the years, our video production team has produced a variety of award winning visual content for domestic, and international clients, both on television and online.
Additional music, prior to the main event will be served by DJ BPM, in addition to a live performance by original the lead vocalist of Information Society, Christopher Anton, with his band, the Jonses.
Alphaville’s current band members are
- Marian Gold – Vocals (1982–present)
- David Goodes – Guitars (2003–present)
- Jakob Kiersch – Drums (2003–present)
- Carsten Brocker – Keyboards & Machines (2014–present)
- Alexandra Merl – Bass (2016–present)
For more info on Alphaville & concert tickets CLICK HERE.
Alphaville’s official website: http://www.alphaville.info
Watch the official U.S. concert TV commercial below.
Iranian-American pop duo Andy and Kouros brought the house down on Saturday night, August 27, 2016, as they reunited with fans, and eachother to perform some of their biggest hits at the iconic Hollywood Palladium in Los Angeles, California. The venue is quite significant since it was where the two of them launched one of their biggest selling albums “Balla,” 25 years ago and the success of the album in combination to the one prior, and the one after, sent this musical undertaking into the stratosphere of success.
As a multi-media producer and content creator here at Ian Media, I had the privilege of observing this journey both in person and from afar. What Andy & Kouros attempted became the foundation for other Persian acts who took a few pages from this playbook to nurture their own career.
Since the mid 1980s, Andy (full name Andranik Madadian, an Iranian with Armenian heritage) and Kouros (full name Kouros Shahmiri) have managed to establish a bankable brand and stay on top of the food chain that is the “Iranian music in exile.” Each of them has navigated successful solo careers through rough waters. Singing songs, mainly in their native tongue, and doing it outside Iran, in America, was an uncharted territory from day one. This seemingly impossible task was mainly the result of the 1978 Islamic Revolution in Iran, when hardliners came down against the exhibition of many art forms, including music and cinema, especially if that art form channeled the tiniest of Western influences. During this time, many Iranian singers, songwriters, actors, filmmakers, and other artists and intellectuals were among a horde of Iranians who left their birthplace for good, in hopes of beginning a new life in countries like the United States, which believed in freedom and equality for all mankind.
It was in America, an unfamiliar and perhaps unreasonable atmosphere where Andy & Kouros formed and promoted their band, and became the voice of a generation which found itself in the middle of a culture shock, and not yet assimilated into their new home or its surroundings.
The marketing and branding of Andy & Kouros: utilizing techniques from the Golden Era of Hollywood
In the 50’s and the 60’s many American bands and TV stars were given a mini-van, a map and a list of dates and places to visit to promote their upcoming projects and their names. The marketing strategy of Andy & Kouros is quite a similar story, minus the financial or team support from any established industry. Translation: they did most of the legwork themselves.
Recommendation: Read Hello Darlin’ Tall (and Absolutely True) Tales About My Life by actor Larry Hagman, and you will get an idea about stardom and self-promotion in the 60s Hollywood.
To achieve success and name recognition, Andy & Kouros relied on building relationships, winning fans and critics over, song by song, and doing it in person, with live performances of all sorts, and eye-contact with as many people as possible – not a task for today’s lazy celebrities who often make the mistake of doing it all on social media and forget about the most important connection of all; the human kind.
In the era of no cell phones, no social media, and no proven tactics to promote their special genre of music, Andy and Kouros did it by hitting the road, appearing in person and in real time. On the way, they spoke to every small town reporter, Cable TV producer serving the Iranian and international communities and any national TV news or publication that took interest in their music.
The fan base grew with the Iranian duo, as they all shared cultural and political experiences, and marked milestones. Live concerts were held in sync with Iranian and American celebrations and national holidays. Both singers sang songs in English and in Andy’s case, Armenian too. The unique bond formed through the thick-and-thin times in exile, benefited the musicians. They filled the gap, warmed hearts and cheered up many in need of that special something reminding them of the old country.
However, there was hardly anything old about their music. While re-booting “Niloufar,” an Iranian classic, in 1988, the two updated it with the latest bells and whistles and daringly cast a very American video vixen as the focal point of the video (directed by Alireza Amirghassemi). See the original 1980s music video below.
Nurturing a career, spanning 30 years, outside the native region is an accomplishment unlike many. Andy & Kouros did it outside Iran, without ever having the permission to perform in Iran, a wish they hold alive in their hearts like a burning fire and have done it with the support of loyal fans, local promoters and media personalities who believed in them and this unique and exciting experiment.
The reunion concert at the Palladium featured the two stars performing solo shows, with special guests, including Latoya Jackson performing a duet with Andy, in Farsi, and American singer, songwriter Shani Rigsbee who is also Andy’s wife. The finale brought the famous duo back on stage, like the ‘ol days, going thru a hit list of memorable songs they have made famous.
At Ian Media, we were thrilled to take the journey down memory lane and be back at the Hollywood Palladium where these two beloved artists took flight.