In June, Chico & the Gypsies rocked L.A. and at Ian Media, we were happy to receive the call to help with the TV marketing of this exciting, one-of-a-kind concert finally making their way to satisfy fans on the west coast.
Chico & the Gypsies the French musical sensation famous for their effortless mixing of rumba catalana, flamenco, and Latin pop, and rock tunes were making their American (and in our case, Los Angeles debut).
Led by Chico Bouchikhi, one of the founders of the Gipsy Kings, this new energetic big band of masterful players were formed in 1992, and they cemented their place in the music world as Chico and the Gypsies.
Thanks to L.A. Concert Group, music lovers, and fans of the group were treated to an evening of authentic Rumba, Gypsy Flamenco mixed with Latin Pop favorites as Chico and band took the stage on Sunday, June 25, 2016, under the stars, at the Starlight Bowl in Burbank, California.
The night of the event was nothing short of magic with everyone up on their feet, dancing and cheering. Fans danced the night away. And in front of the stage, at the Starlight Bowl, there was an open area for doing just that. A great idea by the organizers to allow fans to get closer to the stars and have the space to dance and party.
Our mission at Ian Media was to help sell tickets for the concert by getting the attention of the Spanish speaking Cable TV viewers in Southern California. Of course once we realized which concert we are preparing a TV campaign for, our job became easier and exciting. Chico & the Gypsies! Done!
If you live in the greater Los Angeles area, chances are you saw the thirty seconds TV commercials on networks such as Galavision, ESPN Deportes and Fox Deportes (Fox en Español).
Can you imagine the powerful, high-energy sound produced live, by such top musicians? Guitar and vocal harmonies created by this amazing band are the stuff of legends.
18 musicians took the stage for what Chico called a “Gypsy party” performing big hits from the Gypsy Kings days and their own hit songs: Baila Me, Bamboleo, Andalusia, Historia de un Amor, Volare, Djobi Djora, Ben Ben Maria, La Bohemia, , Pharaon, Don’t Let Me Be Misunderstood, Ya Rayah to name a few.
Language barriers were irrelevant. Music was what pierces through the hearts of these fans and made fans out of new disciples. The night’s music truly touched the soul.
Another group of talented musicians who caught the eyes and ears of the attendees was the California based Vahagni, a genre bending acoustic ensemble, with a sophisticated, jazz infused, flamenco sound (or is it the other way around?), peppered with other influences from what we simply know as world music. The band’s complex yet soulful sounds made an impression on the spectators, prompting visits to the table where CDs of the band were being sold.
We thank L.A. Concert Group for calling on us to do our small share in promoting the event and loved seeing these legendary artists perform such amazing songs.
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