It is a great time to advertise now, and we are talking for that short term push your small business needs from December until March 2012. How? Cable TV advertising.
Holiday packages are available through cable media sales affiliates in Los Angeles, Orange County, Ventura and other areas in Southern California. They team up with Toys for Tots or similar charities to help the community and give a boost to local businesses who can now afford to purchase TV advertising spots for slashed rates.
In the past Ian Media reps have been able to secure 30-seconds advertising rates for as low as $5.00 per spot. It is all a question of timing, area, and available inventory, and suddenly your business can air its local commercials on powerful cable networks such as CNN’s Headline news (HLN), Food Network, TLC, Home & Garden TV (HGTV), Discovery, Fox Sports, Lifetime, LMN, Disney channel, Cartoon Network, just to name a few, and your message can be seen during local commercial breaks during shows such as Cake Boss (TLC), Nancy Grace (HLN), Color Splash (HGTV), or Goldrush (Discovery).
Chances are the advertising packages will run 6:00 a.m. – 12:00 midnight, but the amount of spots offered in these packages make up for the wide window during which your TV commercials air.
Production is important. You need a quality commercial, shot and edited properly, one that doesn’t cost and arm and a leg. Ian Media production team have won Telly Awards for production work in 2012, and they will be a good source to turn to.
Your message needs to showcase the most important thing about your business, but we insist you include a call-to-action in there as well. Your Restaurant maybe voted number one by the local paper, but why should people visit and eat there now? Make your case and earn their business, especially during the holidays when people watch what they spend on.
Take a look at your budget. TV is a powerful tool. Use it to your advantage and make adjustments based on feedback and the return on your investment.