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Sep25

Focused Advertising: Candidly Nicole on VH1

Nicole Richie brings her famous Twitter posts to TV on VH1

Nicole Richie gets candid with a new show on VH1

With over 2 million followers on Instagram and more than twice as many people devouring her every Tweet, it’s about time Nicole Richie brought her unique brand of smart girl sarcasm and cheerleader charm back to television.  One of the rare celebrities whose style influence– from fashion to home décor – on women ages 13 to 30 is undeniable, Richie’s managed to build a mini empire – including her House of Harlowe collection of jewelry and handbags, Winter Kate fashion line, and Honey Child Production Company   – simply by being herself.

NICOLE RICHIE TWEETS ARE NOW VH1 SERIES “#CANDIDLYNICOLE”

And what’s evident on her new VH1 show #CandidlyNicole – based on the popular AOL series she cultivated out of her endlessly quotable Twitter page – is that the 32-year-old former Simple Lifestar has managed to accomplish all of this without dulling her devilish sense of humor and often acerbic wit. Just watch her run amuck as guest editor at whowhatwear.com, the buzzy fashion blog run by her no-nonsense bestie, former Elle editor, Katherine Power, or attempt to get her teenage sister to drop the cell-phone and embrace the pre-millennial wonder that is Beverly Hills, 90210.

Think Curb Your Enthusiasm, but for the Pretty Little Liars crowd, #CandidlyNicole is an expectedly delightful sorta look at the life of a long time Hollywood it girl.

VH1 connects its audience to music, celebrities, pop culture, nostalgia. With hits shows like Celebrity Rehab, Mob Wives, Behind The Music, Love and Hip Hop, Basketball Wives, and Black Ink Crew, to name a few.

VH1 Female audience of 57%, and Male at 43%

Ages:

18-34    51%

35-54    36%

55+     13%

 

Posted by Henrick Vartanian in Blog
Tags: Cable TV, Candidly Nicole, Nicole Richie, TV programming, VH1

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