Is there a minimum amount of time I must advertise?
Because of our great working relationship with Cable TV providers on the west coast, and nationally with other broadcast networks, we pride ourselves on the ability to negotiate short-term, effective contracts for most of our clients. Our advice is to use our expertise and stay the course of your campaign.
Is there a minimum amount I need to spend on Cable TV advertising?
There are advertising schedules available for as low as $1,000 per month. Some clients spend $1,500 per month and some spent over $30,000 per month based on marketing needs, areas and time, achieving optimum results.
Which networks will air my commercial?
We work with a wide variety of major “insertible” cable channels such as CNN, ESPN, DISCOVERY, HOME & GARDEN TV, E!, MTV, OXYGEN, VH-1, and many more. Contact us for details.
How much does it cost to air my commercial on Cable TV?
Prices are often based on the size of each area (zone), number of subscribing Cable homes, and the available inventory on each network. Often, you can purchase overnight spots for as low as $5.00, or purchase into primetime for as low as $20.00 per spot. “Marquee” placements are another great choice during specific programs (i.e. during “Sports Center” on ESPN, “Top Chef” on Bravo, or “Anderson Cooper 360” on CNN). Marquee rates tend to be higher because of the limited available space and/or the number of advertising breaks during their 30-60 minute airtime.
How much does it cost to produce a commercial (aka: TV spot)?
Our team of award-winning producers can meet with you and discuss ideas. A great commercial can cost as low as $2000.00 The more involved, can cost up to $20,000.00 all based on your marketing plan and production concept.
What is Cable TV advertising and who qualifies?
Cable TV advertising is designed to help businesses big and small and by capturing the audience in the 5-10 miles radius of where the business is located and beyond (zone-by-zone, on popular networks). Food & beverage, Medical professionals, supplies and services, Home furnishings & renovation, Flooring, Trade schools, Real Estate and Travel – bars & restaurants, to sports and recreational, plastic surgery, beauty products, furniture, liquor stores, many businesses and products qualify to advertise on this extremely powerful medium. We can discuss a plan that fits your marketing needs and budget.
Why advertising on Cable works
Television remains the number one source of news, information and entertainment. Cable television in particular, with its programming options for virtually any interest, can be tremendously valuable to advertisers because of its ability to attract specific kinds of people based on the kinds of programs they watch. In addition, Cable’s flexibility allows you to reach an area as large as an entire market area or as small as a single zip code. This has been the benefit of “spot” or local Cable Television, for the last 20 years.