WOKCANO RESTAURANTS: a successful southern California chain serving the best Asian cuisine, including fresh sushi and a variety of savory dishes, in a hip, stylish setting. Thanks to a strong marketing collaboration with our team, from the get go, TV marketing on top ranking Cable TV networks has been a part of the marketing mix of this highly popular So Cal eatery, now operating in 6 locations: Burbank, Long Beach, Pasadena, Santa Monica, West Hollywood, Downtown Los Angeles, and Valencia, CA.
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After ending its buzzy first season with one of the most controversial finales in television history, then subsequently suffering through a shaky sophomore go-round marred by fan backlash, AMC’s The Killing is currently enjoying quite the creative and commercial comeback. Invigorated by the presence of the always-invaluable Peter Sarsgaard,not to mention the reliably superb chemistry between leads Mireille Enos and Joel Kinnaman, Season 3 has not only managed to once again leave critics besotted, but more importantly, it has also won the show back many of its ardent fans.
Marketing sense: Ian Media clients can secure 30 seconds TV advertising spots during The Killing and other AMC shows nationally and locally.
Legendary entertainer and singer of love songs, Engelbert Humperdinck is unstoppable. He was seen going toe-to-toe at the 2012 Eurovision Song contest in Baku, Azerbaijan, as representing the United Kingdom, with the beautiful ballad “Love Will Set You Free” and heading straight for the finals, proving that age is nothing but a number. In Engelbert’s case, he is 76 going on 20. And a voice as everlasting as his hit songs: “Release Me,” “After the Lovin’,” ”The Last Waltz,” “A Man Without Love.”
Born Arnold George Dorsey, on 2 May 1936 in Madras, India, his stage name Engelbert Humperdinck comes from the 1911 century, Austrian composer who wrote “Hansel & Gretel.” His voice, most of his fans will agree, comes from heaven, with a stellar career spanning over forty years, selling 150 million records, worldwide.
It was just supposed to be another over-the-top, unabashedly low-budget special effects-laden disaster pic like the rest of the guilty-pleasures in SyFy Channel’s popular B Movie series. Sharknado starred former 90210 heartthrob, and Dancing With The Stars Vet, Ian Ziering, alongside perennial party girl and one time big-thing, Tara Reid, in a story about… well, a super-storm dropping hungry Great White Sharks on the innocent people of Los Angeles.
Ian Media says, this was a great time for cable TV advertising, nationally or for small, local businesses, making history with SyFy.
As was the case with SyFy’s other AFI-worthy action extravaganzas like 2010’s Sharktopus, starring Eric Roberts, and 2011’s Mega Python vs. Gatoroid, with Tiffani and Debbie Gibson, nobody expected the flick to excite anyone beyond the network’s core fanbase of tween boys, science fiction/fantasy aficionados, and college stoners. Yet out of the blue, Sharknado would explode onto the pop culture radar, generating, at the height of its Twitter-fueled initial airing on July 11th, more than 5000 tweets a minute.
It is a great time to advertise now, and we are talking for that short term push your small business needs from December until March 2012. How? Cable TV advertising.
Holiday packages are available through cable media sales affiliates in Los Angeles, Orange County, Ventura and other areas in Southern California. They team up with Toys for Tots or similar charities to help the community and give a boost to local businesses who can now afford to purchase TV advertising spots for slashed rates.
In the past Ian Media reps have been able to secure 30-seconds advertising rates for as low as $5.00 per spot. It is all a question of timing, area, and available inventory, and suddenly your business can air its local commercials on powerful cable networks such as CNN’s Headline news (HLN), Food Network, TLC, Home & Garden TV (HGTV), Discovery, Fox Sports, Lifetime, LMN, Disney channel, Cartoon Network, just to name a few, and your message can be seen during local commercial breaks during shows such as Cake Boss (TLC), Nancy Grace (HLN), Color Splash (HGTV), or Goldrush (Discovery).
This is a great example of a company that’s on top of its customer care and service. By educating and informing its guests (old and new) utilizing video and the power of YouTube, Hilton Anaheim Hotels is steps ahead in the hospitality industry. Proactively, the management team called upon Ian Media Production team to produce this informative video about ongoing construction in the Grand Plaza area of the Hotel. This show-and-tell approach informs visitors on what to expect with helpful guidelines, while reassuring them a quality experience throughout. It’s not just good PR. Going beyond local marketing. This demonstrates the respect and high value Hilton team has for its clientele.
Los Angeles, CA – June 15, 2012 – The Telly Awards has named Los Angeles video production and marketing company IANMEDIA as winner in two categories at the 33rd Annual Telly Awards for their piece titled “Way That It Goes” starring singer, songwriter Darius Lux.
With nearly 11,000 entries from all 50 states and numerous countries, this is truly an honor.
“Way That It Goes” a music video entry (rock genre) was awarded the Silver statuette for “Use of HD” and the Bronze statuette for “Music Video Production” (released online), starring Brit transplant Darius Lux (now living in Los Angeles, CA). An Ianmedia production, the project was produced by Nick Rizo (Canal+, France), Henrick Vartanian (Ianmedia, USA) and Darius Lux (Go Beyond Records). Directed by Henrick Vartanian, the video was shot entirely in Los Angeles by D.P. Karen Avanesian. In addition to Lux, actors: Neil Etman, Lauren Foulk, and Chris Manitius, star in lead roles.
CLICK HERE to watch the award winning music video.
The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films. Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.
For its 33rd season, The Telly Awards once again joined forces with YouTube to give the public the power to view and rate videos submitted as part of the People’s Telly Awards.
YouTube isn’t just for cute cat and baby clips anymore. The site has increasingly become a go-to destination for breaking news and raw video. And back on traditional TV channels, basic cable and local news are benefitting from the massive spending as the presidential election bears down. Both trends point to a paradigm shift in where local merchants can spend their precious advertising dollars. But a key component remains the same, no matter where that money goes: content, content, content. Your message, is still important.
A Pew Research Center report released this week found that terms related to breaking and current news events were the most searched-for terms for four months between January 2011 and March 2012, notes tech site Mashable.com.
Viewers sought out information related to the Japanese earthquake and tsunami, uprisings in the Middle East and Russian elections. (Nearly three-quarters of YouTube’s traffic comes from outside the United States.) The most popular clips, racking up tens of millions of views, were a mix of raw and professionally edited content and did not necessarily focus on well-known personalities. Many of the clips were the result of collaborations between news organizations and so-called “citizen journalists” who uploaded footage they captured.
We are always happy to praise success here at Ian media marketing. Here is one. Emmy-winner Eric McCormack is back on TV in Perception on TNT. He plays a brilliant, very eccentric neuroscientist who also is a consultant with the FBI on their toughest cases. Get this! The drama pulled in a solid 5.60 million viewers for its first episode. Yes, TNT is on fire, which means your big corporate or local advertising dollars should go there – you too small business owners in Los Angeles. You can advertise on TNT as well.
Mr. McCormack is currently busy on Broadway in Gore Vidal’s The Best Man, But this Daniel Pierce character he portrays on TNT is quite a change from his immensely popular Will Truman role, from the TV sitcom Will & Grace.
Even though Perception is a procedural in the classic mode, “procedure is the last thing that Daniel is going to follow. He’s probably going to screw procedure up, more than anything,” McCormack says. “He’s not there to look at forensics or have anything to do with guns, and he doesn’t bust anybody. He’s simply looking at it from the point of view of a puzzle and, inevitably, because of his expertise, that creates some great twists and turns in this show.”
TV commercial produced by Ian Media for our lovely client Pam Mac D’s Gluten Free Market in Burbank, CA.